Pool construction · Kansas City and Lake Ozark, Missouri
Beyond Blue Outdoor Group
Jul 23 to Aug 21, against the 30 days before it. Leads come from GoHighLevel, not from the ad platform.
Pulling live dataOn track
Spend
$6,223
↑ +7%
what it cost
Cost per lead
n/a
too few records to judge
target $280 a lead, which is $3,500 a closed design consultation at 8%
Click through rate
3.75%
↓ -1%
780 clicks from 20,792 impressions
Conversion rate
3.21%
↑ +4%
25 leads from 780 clicks
Spend per day
What the account actually bought, by day.
Spend
Leads per day
Straight from GoHighLevel.
Leads
Where the money went
Spend by platform, this period.
Google Ads$6,223
Platform by platform
Cost per lead is against the lead source, never the platform count.
| Platform | Spend | Clicks | Leads | Cost per lead |
|---|---|---|---|---|
| $6,223 | 780 | 25 | $249 |
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How these numbers are counted
A leadOne record in GoHighLevel (EX3MLNv3fbuuWbYES4AF), created inside the period, and attributed to a paid channel. Bulk imports are excluded, and so is everything organic: this tool is about paid media only, so a lead from Google Business Profile, organic search or a direct form fill is never counted here, and never used as a denominator.
Cost per leadTotal spend across every live platform divided by those leads. Never one channel on its own, because a channel picked on its own is a channel picked to look good.
The target$280 a lead, which at a 8% close rate works out at $3,500 per closed design consultation, against $20,280 of gross profit. Change the economics in Settings and every judgement on this page moves with it.
Platform conversionsShown for comparison only. Where they disagree with the lead source by more than 40 percent, the page says so.
The periodJul 23 to Aug 21. Today is left out, because a part day always reads as a collapse.