Museum technology · United States, Canada, UK
Cuseum
Jul 23 to Aug 21, against the 30 days before it. Leads come from HubSpot, not from the ad platform.
Pulling live dataOn track
Spend
$12,427
↑ +6%
what it cost
Cost per lead
n/a
too few records to judge
target $180 a lead, which is $1,000 a closed guided tour demo at 18%
Click through rate
2.79%
↓ -1%
4,389 clicks from 157,485 impressions
Conversion rate
3.21%
↑ +1%
141 leads from 4,389 clicks
Thin
HubSpot returned 0 records for this whole period.
That is too few to say anything about this account's leads, so cost per lead is withheld and the gap against the platform is not reported as a tracking problem. Check the connector is syncing before reading anything into these numbers.
Spend per day
What the account actually bought, by day.
Spend
Leads per day
Straight from HubSpot.
Leads
Where the money went
Spend by platform, this period.
Google Ads$9,859
Meta Ads$1,401
LinkedIn Ads$1,167
Platform by platform
Cost per lead is against the lead source, never the platform count.
| Platform | Spend | Clicks | Leads | Cost per lead |
|---|---|---|---|---|
| $9,859 | 3,227 | 120 | $82 | |
| Meta | $1,401 | 1,040 | 17 | $82 |
| $1,167 | 122 | 4 | $292 |
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How these numbers are counted
A leadOne record in HubSpot (9055727), created inside the period, and attributed to a paid channel. Bulk imports are excluded, and so is everything organic: this tool is about paid media only, so a lead from Google Business Profile, organic search or a direct form fill is never counted here, and never used as a denominator.
Cost per leadTotal spend across every live platform divided by those leads. Never one channel on its own, because a channel picked on its own is a channel picked to look good.
The target$180 a lead, which at a 18% close rate works out at $1,000 per closed guided tour demo, against $7,410 of gross profit. Change the economics in Settings and every judgement on this page moves with it.
Platform conversionsShown for comparison only. Where they disagree with the lead source by more than 40 percent, the page says so.
The periodJul 23 to Aug 21. Today is left out, because a part day always reads as a collapse.