Configuration
Settings
Everything that decides what good looks like for Cuseum. Change the economics and every judgement in the tool moves with them, because the target is derived, not typed in twice.
What this client sells
A museum technology lead is not a software lead. This is where that difference lives.
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Target cost per sale
$1,000
$180 a lead at 18%
Gross profit per sale
$7,410
$9,500 at 78% margin
Break even cost per sale
$7,410
The target leaves $6,410 of margin per sale.
Safety rails
The tool cannot exceed these, whatever it recommends.
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The cap is a percentage of what this account is actually spending, recalculated from the last 30 days every time you open the feed, so it cannot go stale the way a budget figure on file does. At 20% and the planned $451 a day that would be about $90 a day; the Recommendations screen shows the live figure. Today the tool has used $0.
- Anything marked spend affecting asks before it goes out, every time.
- Dry run rehearses the whole flow and sends nothing.
- Nothing reads as applied until the platform confirms it.
- Every applied change carries the exact steps to reverse it.
Channels and data
Adding a channel or a client is an edit to one file, not a rebuild.
| Channel | Account | State | Monthly budget | Note |
|---|---|---|---|---|
| Google Ads | 282-256-3175 | Live | $10,700 | |
| Meta Ads | 10212310484811263 | Live | $1,800 | Switched back on 2026-08-21 after a quiet August. $11,863 and 453 leads since February. |
| LinkedIn Ads | 502255966 | Live | $1,200 | Switched back on 2026-08-21. Its whole history is $1,312 for 41 clicks and no conversions, so watch the first fortnight closely. |
| HubSpotlead source | 9055727 | Live | ยท | Every lead number in the tool comes from here. |
V1 keeps these edits on this screen so the arithmetic can be checked against real client economics. V1.1 writes them to the client record, and the recommendation rules read them from there.