Roofing and siding · East Twin Cities metro and the St. Croix Valley, MN and WI
JG Hause Construction
Jul 23 to Aug 21, against the 30 days before it. Leads come from Google Sheet, not from the ad platform.
Pulling live dataIdle
Spend
$0
no prior period
what it cost
Cost per lead
n/a
no prior period
target $110 a lead, which is $550 a closed roof inspection at 20%
Click through rate
n/a
no prior period
0 clicks from 0 impressions
Conversion rate
n/a
no prior period
0 leads from 0 clicks
Spend per day
What the account actually bought, by day.
Spend
Leads per day
Straight from Google Sheet.
Leads
Cost per lead, seven day rolling
Rolling, because a single quiet day with one lead makes a daily figure meaningless.
Cost per leadTarget $110
Where the money went
Spend by platform, this period.
Nothing is running for this client yet.
Platform by platform
Cost per lead is against the lead source, never the platform count.
| Platform | Spend | Clicks | Leads | Cost per lead |
|---|---|---|---|---|
| Meta | $0 | · | · | n/a |
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How these numbers are counted
A leadOne record in Google Sheet (1NNJ3my0pUetnIRYW1sYfIpSBioM4Cg1-s3lUfcliCKs), created inside the period, and attributed to a paid channel. Bulk imports are excluded, and so is everything organic: this tool is about paid media only, so a lead from Google Business Profile, organic search or a direct form fill is never counted here, and never used as a denominator.
Cost per leadTotal spend across every live platform divided by those leads. Never one channel on its own, because a channel picked on its own is a channel picked to look good.
The target$110 a lead, which at a 20% close rate works out at $550 per closed roof inspection, against $4,200 of gross profit. Change the economics in Settings and every judgement on this page moves with it.
Platform conversionsShown for comparison only. Where they disagree with the lead source by more than 40 percent, the page says so.
The periodJul 23 to Aug 21. Today is left out, because a part day always reads as a collapse.