Competitors
What Highland Roofing, Neal Roofing, Trinity Roofing, Blackline Roofing, Great Lakes Building Concepts, Everlasting Remodel and GoNano are running against JG Hause Construction. The column that matters is how long an ad has been live: an ad nobody has changed in weeks is an ad that works, and it is the strongest creative signal available without spending anything.
Swipekit multiplayer index, roofing
Their ads
Longest running first. The hook is the opening of the copy, which is where the angle lives.
Fair pricing. Because we are a small company we do not have a ton of overhead. Unlike the big bloated companies with fancy offices and TV commercials and billboards. Guess who pays for all of that? Yup, the homeowner. We do roofs for 45% less.
What it does: Attack the competitor cost structure. Their overhead is why your roof costs more.
Boca Raton homeowners. Tons of roofing options, a 20 year warranty, 4.9 stars and an A+ with the BBB. Click Learn More to see if your zip code qualifies.
What it does: A discount plus a qualifying gate, so the offer feels earned rather than advertised.
Many roofers have their priorities all wrong. Hours at your kitchen table, pressured into a decision you are not ready to make. Then the budget roofers who cut corners. As the owner of Trinity Roofing, no high pressure pitches, no cutting corners, ever.
What it does: Owner to camera against the high pressure kitchen table close. Sells the buying experience, not the roof.
100% financing available, $0 down payment, no payments for up to 12 months. See the difference a new roof can make, just like in our before and after transformations. Click Learn More for your free estimate.
What it does: Financing removes the reason to wait. Zero down, no payments for a year, before and after proof.
Our latest customer got 3 quotes. He chose the cheapest bid and his roof failed in 6 months, because it was installed over old shingles and moisture got trapped. His contractor ghosted his calls. My name is Armando Gonzalez and I own Blackline Roofing.
What it does: A named customer who chose the cheapest bid and regretted it. Fear of the wrong contractor, not of the roof.
Most homeowners delay because they assume it will cost a fortune and involve chasing unresponsive contractors. No payments and no interest for 12 months, in house crews, simple financing. Schedule your free inspection and see what you qualify for.
What it does: A price anchor plus financing, aimed at the assumption that a roof costs a fortune.
A roof replacement alternative. One treatment cleans algae, restores colour, prevents water infiltration and makes shingles impact resistant to hail. Adds 10 to 15 years for 15 to 20% of the cost of a replacement.
What it does: Sell against the category itself. Do not buy the thing everyone else is selling, buy the cheaper alternative.