Competitors
What Romance Pools, Bulldog Pool Builders, Anthony & Sylvan Pools, Care Free Pools and Taylor Made Pools are running against Poolside Renos. The column that matters is how long an ad has been live: an ad nobody has changed in weeks is an ad that works, and it is the strongest creative signal available without spending anything.
Swipekit multiplayer index, pool construction, national. Romance Pools builds in Southeast Florida, the same market, though it sells new construction where Poolside sells renovation and resurfacing. The other four are out of market. No pool renovation advertiser appears anywhere in the index.
Their ads
Longest running first. The hook is the opening of the copy, which is where the angle lives.
Two sentences and a free design consultation, from the largest builder in the country. The whole ad is an affordability objection and a low friction next step.
What it does: Answer the price objection first. Two sentences, no features, straight to a free design consultation.
At Romance Pools we do things differently. Every project gets the personal attention of our owners, Kristian and Daniela. Owner involvement you can feel, custom design in our showroom where Daniela helps you select every finish and tile, local and family owned, not some big franchise. And 280 five star reviews.
What it does: Owner led trust. The owners are named, they are in the ad, and the pitch is that you deal with them and not a franchise.
So were we, so we built a better pool company. High end fiberglass pools fully installed and ready to enjoy in as little as 4 weeks. Custom waterline tile, stamped concrete coping, tanning shelves, bubblers and deck jets, saltwater ready. We are not just fast, we are fully loaded.
What it does: Speed against a known dread. Names the fear that the job drags on for months, then puts a number on it.
We are not a volume builder. Fully custom gunite pools designed around your home and how your family wants to use it. In house crews on every job, no subcontractors, no surprises. Clear honest communication, you always know what is happening, what is next, and what it costs.
What it does: Control of the job. In house crews, no subcontractors, and a promise that you always know the cost and the next step.
Washington County Utah homeowners. Free pool estimate with no upfront cost, a free robotic pool cleaner worth $1,000, boost your home value, make every day a vacation. The only ad in the set that puts a number in the headline.
What it does: Anchor on a starting price, then stack a free add on. The only ad in the set that puts a number in the headline.